Shandong Hengjia High Purity Aluminum: Moving forward steadily and reaching the peak of technology

Since its establishment on September 17, 2014, Shandong Hengjia High Purity Aluminum Technology Co., Ltd. (hereinafter referred to as "Hengjia High Purity") has become a leader in the alumina processing industry at home and abroad with its outstanding technical strength and innovative spirit. As a private enterprise specializing in the research and development, production and sales of high-purity aluminum, refractory materials and related products, Hengjia High Purity has quickly emerged through its efforts over the years with its solid R&D foundation and strong technical reserves, and has become one of the largest and most comprehensive high-quality alumina processing bases in Shandong Province.

The rise of Hengjia High Purity is inseparable from its consistent independent innovation drive. Since the establishment of the company, General Manager Shao Changbo has deeply understood the importance of technological innovation to the sustainable development of the company, and led the team to take solid steps in the transformation from traditional manufacturing to the field of high-tech. The company's first successful development of high-purity sintered tabular corundum has created a precedent for Hengjia High Purity in the field of high-temperature alumina micropowder, and since then, it has made unremitting efforts to launch a series of high-end products with independent intellectual property rights.

In the process of continuously promoting independent innovation, Hengjia High-Purity has always paid attention to the accumulation and protection of intellectual property rights. According to the company's relevant reports, in 2018, the company successfully applied for 11 patents, including 9 utility model patents and 2 invention patents, and continued to add 8 patents in 2019. To this day, the company still strictly follows the strategy of "applying for patents first, then investing in research and development", which makes technological innovation always at the forefront of the industry and lays a solid foundation for it to gain an advantage in the fierce market competition.

Hengjia Gaochun is well aware that product quality is the foundation of the company's survival and development. Therefore, the company always adheres to the "rigorous" approach, starting from the purchase of raw materials to every detail of the production process, strictly checking to ensure the excellent quality of the products. The company will carry out quality assurance work throughout every link, from the strict screening of raw materials, the fine control of the production process, to the comprehensive testing of finished products, and strive to achieve perfection. In the process of product research and development, the company combines advanced technologies at home and abroad, and uses modern equipment for repeated testing and verification to ensure that each product can meet the high standards of customers.

In addition, Hengjia High Purity also pays attention to the performance of products in practical applications, focuses on discovering problems and making timely improvements, and continuously improves the product quality system with the accumulation of time and experience. This spirit of focusing on the field of high-purity refractory raw materials has enabled Hengjia High Purity to always be in the leading position in the industry in terms of technological innovation and product quality.

In the process of enterprise development, Hengjia Gaochun has always adhered to the leadership of party building, focusing on the construction of corporate culture and team cohesion. The company actively promotes the deep integration of party organizations and enterprise development, and continuously enhances the social influence and cultural soft power of enterprises by strengthening party organization construction. As a private enterprise, Hengjia Gaochun has always adhered to the socialist values with Chinese characteristics, guided by the spirit of the 19th National Congress of the Communist Party of China, and fully implemented the important thoughts of the General Secretary on party management and governance, striving to form a unified value concept and development consensus inside and outside the company.

The company’s Party branch has always kept pace with the times and has proposed and implemented a series of effective development strategies: "Amplify the brand effect to achieve rapid growth in sales scale and profits; adhere to the model-leading strategy and improve the development mechanism; highlight the operation of high-purity products and create a strong product group; extend the industrial chain and implement a full industrial chain competition strategy." The implementation of these strategies has not only enhanced the company's market competitiveness, but also laid a solid foundation for its future development.

As a fast-growing high-tech enterprise, Hengjia High Purity always maintains a keen insight into market demand and always pays attention to industry trends and technological frontiers. The company continues to meet the ever-changing market demand through technological breakthroughs and product innovations, and strives to provide customers with the most competitive products and solutions. As General Manager Shao Changbo said: "The market will always be saturated, so we must continue to accumulate technical strength and make breakthroughs." Under his leadership, Hengjia High Purity launches leading technologies and equipment every year, firmly occupying the commanding heights in the field of domestic high-purity refractory raw materials.

"To go far, one must start from near, and the pursuit is endless." This sentence profoundly interprets the corporate spirit and development concept of Hengjia Gaochun. In the future journey, Hengjia Gaochun will continue to adhere to the development strategy of innovation and quality first, keep up with the trend of the times, promote technological innovation and industrial upgrading, bravely meet challenges, and work together to build a more brilliant tomorrow.

Standing at a new historical starting point, Hengjia High Purity will continue to carry forward the corporate culture of "rigorous and realistic, innovative and leading", promote the company's sustainable, healthy and stable development with higher technical standards, better quality products and a more complete service system, and contribute more to the take-off of China's high-purity aluminum industry.